Michael is the CEO and founding partner of Atomic Brand Lab. Global leading brands including PepsiCoT, StarbucksT, FordT and McDonald's have benefitted from his expertise in strategic planning across brand, portfolio and enterprise. Michael has collaborated in developing many successful strategic partnerships, including a $1B+ joint venture between Starbucks and Unilever, and a $25M Venture Capital Fund for PepsiCo. Michael he garnered Cannes and Effie awards for creativity and advertising effectiveness. He currently consults with start-ups and emerging brands on market expansion, as well as advises Fortune 500 companies on creating an entrepreneurial mindset.